ONLINE MASTERY ACADEMY
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Interactive Funnel Simulator & CAC Calculator
Find the Right Funnel
For What You Sell
Answer 5 quick questions to generate a live customer journey simulation, stage-by-stage cost thresholds, and unit economics tailored for your business.
01What category is your business in?
02What's your typical price point?
Low — under ₦10,000
Mid — ₦10,000 to ₦100,000
High — above ₦100,000
03Where do you actually close the sale?
WhatsApp / DMs
Website / checkout page
In person / physical location
04What's your main goal right now?
Get more leads
Get more direct sales
Build repeat customers
05Where are you advertising to?
Nigeria
Ghana / West Africa
Kenya / East Africa
South Africa
Egypt / North Africa
Other Africa
Middle East / UAE
UK / Europe (diaspora)
US / Canada (diaspora)
Instant live calculation. No sign-up required.
Frequently Asked Questions
Everything you need to know about sales funnel unit economics and accepted cost per result.
What is an accepted cost-per-result (CAC) in marketing?
Accepted Cost-Per-Result (or Target CAC) is the maximum advertising spend you can afford to acquire one paying customer while keeping your transaction profitable according to your gross margins and target net profit per sale.
What is a realistic conversion rate for a Meta Ads sales funnel?
Across e-commerce, digital products, and lead generation funnels, overall conversion rates typically range between 2% and 9%, depending on price point, offer positioning, and whether sales close on a website, WhatsApp, or in person.
How does the Funnel Finder calculator work?
The Funnel Finder tool simulates customer traffic drop-off across 5 stages (Awareness, Interest, Decision, Action, Retention) and calculates your max allowable CPC, CPL, CPA, and ROAS based on your selling price, product delivery cost, and target net profit.
What is the difference between Cost-Per-Lead (CPL) and Cost-Per-Acquisition (CPA)?
Cost-Per-Lead (CPL) is the cost to acquire an inquiry or opt-in (e.g. WhatsApp message initiated or email signup), while Cost-Per-Acquisition (CPA / CAC) measures the full cost to acquire a actual paying customer.
How do I lower my Customer Acquisition Cost on Meta Ads?
You can lower CAC by improving ad creative click-through rates (CTR), tightening landing page or chat copy to boost conversion rate (CVR), and introducing upsells to increase Average Order Value (AOV).